# GEO Technical Optimization Checklist Technical optimizations that help AI engines discover, parse, and cite your content. ## Schema Markup (JSON-LD) Schema markup helps AI engines understand content type and structure. Use JSON-LD format in the `` or end of ``. ### By Content Type **Article / Blog Post:** ```json { "@context": "https://schema.org", "@type": "Article", "headline": "How to Choose the Right CRM for Your Business", "author": { "@type": "Person", "name": "Jane Smith", "jobTitle": "CRM Consultant", "url": "https://example.com/about/jane-smith" }, "datePublished": "2025-01-15", "dateModified": "2025-03-20", "publisher": { "@type": "Organization", "name": "Example Inc." }, "description": "A comprehensive guide to selecting the right CRM system based on team size, budget, and use case." } ``` **FAQ Page:** ```json { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [ { "@type": "Question", "name": "How much does a CRM cost?", "acceptedAnswer": { "@type": "Answer", "text": "CRM pricing ranges from free for basic tools to $300+/user/month for enterprise solutions. Most small businesses spend $12-$50/user/month." } } ] } ``` **HowTo (step-by-step guides):** ```json { "@context": "https://schema.org", "@type": "HowTo", "name": "How to Set Up a CRM in 5 Steps", "step": [ { "@type": "HowToStep", "name": "Define your requirements", "text": "List the features your team needs: contact management, pipeline tracking, email integration, reporting." } ] } ``` **Product Page:** ```json { "@context": "https://schema.org", "@type": "Product", "name": "ProductName Pro", "description": "...", "offers": { "@type": "Offer", "price": "29.99", "priceCurrency": "USD" }, "aggregateRating": { "@type": "AggregateRating", "ratingValue": "4.7", "reviewCount": "1250" } } ``` **Organization (site-wide, placed on homepage):** ```json { "@context": "https://schema.org", "@type": "Organization", "name": "Example Inc.", "url": "https://example.com", "foundingDate": "2018", "description": "...", "sameAs": [ "https://twitter.com/example", "https://linkedin.com/company/example" ] } ``` ## Meta Description Optimization AI engines sometimes use meta descriptions as quick summaries. Optimize them for extraction: - Write the meta description as a direct answer to the primary query the page targets - Keep under 155-160 characters - Include one key data point or specific claim - Avoid generic marketing language **Good:** `"Kitchen renovations cost $15,000-$45,000 on average in 2025. Scope, materials, and location are the biggest cost factors."` **Bad:** `"Learn everything you need to know about kitchen renovations. Click to read more!"` ## Semantic HTML Clean HTML structure helps crawlers parse content accurately: - Use `

` for the main content body - Use `

` to group thematic content blocks - Use `

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